Tag Archives: marketing

The Usefulness of Facebook in Evolution or is it just Useful?


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I am a user of Facebook, but not a real fan. By stating this some may feel it’s pointless to read on. Well let me confess, I have tried to understand our global fascination with Facebook. Why is it so popular? What makes it different than any other platform? Is it just another passing fad or the next MySpace? No, what Facebook represents is the nature of the Internet and technology. We all remember AOL. Did you get one of those CD’s in the mail? Do you know what mail is? Or what a pen is? Do you remember Compuserve? How about the Apple Newton? Sega? Atari? Napster? Netscape? Novell? Palm? A library? Alright, libraries are not dead yet, thankfully. I could go on, but can you see a pattern? All were powerful and amazing, during there time. They pushed limits and moved us forward into a new space. But alas, all good things must come to an end, right?

The virtual space, we call the Internet, is the new world. It’s fluid, dynamic and ever changing; never standing still to allow us to even truly understand what it is. Technology is constantly moving forward, dragging us along with it. We have to evolve. Every 6-8 months there is a new device or new idea for us to master. As we evolve some technologies get left behind. But what about Facebook? Where does it fit in? How is it useful?

I am mesmerised at the things people make public. How we broadcast our addictions and lower our language. Some swear and others do some remarkably strange things. It’s fascinating to see the things we dare not do in public are available online. What is Facebook? It’s that other world, within the world of the Internet. The one that allows us to broadcast who we are, until its dead and gone. We tell all, we connect with others. The odd people are now the ones who are not on Facebook. So is it useful? Of course it is. The question is useful to who? Useful to our species? Is Facebook just a part of the whole? I can’t wait for Google Glasses to take off. I am looking forward to the day when our evolutionary path makes us Betazoids. A marketers dream! But I digress. We we’re talking about Facebook, right?

By: @iammannyj

The Ubuntu coming out party! But where is the marketing and advertising effort from Dell and others?


The final release of Ubuntu 7.10 (Gutsy Gibbon) will be released shortly and Dell has indicated that it will be pre-installed on some of their Notebooks and Desktop PCs. It will include GNOME 2.20 and the default installation of NTFS-3G, which provides read/write access to Windows (NTFS) partitions. Also included is Compiz Fusion, the 3-D window manager and desktop effects package. Improved plug and play printer support and a host of other features. However the story of success does not rest in the fact that Dell is offering its support to Ubuntu. The big question is the marketing and advertising of Ubuntu Linux. As far as I am concerned Ubuntu is still the best Linux distro available, for the commoners. However, why is there so little advertising of Linux? Is there a reason why Dell is not fully backing Linux? Ubuntu has a chance on becoming a big player for Linux enthusiasts and possibly people who want a PC, but for online and basic home PC usage. But, the progress will continue to be a slow one, as long as no particular hardware vendors helps in marketing the product, in the same way Microsoft Windows is pushed. I sense that Dell does not want to fully upset the Microsoft behemoth. Dell is now offering XP as a downgrade (of upgrade – depending on how you see it), for users that do not want Vista. Vista has experienced extremely bad press, along with a host of problems. The question is since Microsoft is not coming out with a new OS anytime soon; why not help push the Ubuntu Linux cause? Is there more at play than we know? Dell may simply be riding the Linux wave for free, while not helping (spending too much) to promote Ubuntu, at the expense of XP. Also, Linux is still not mainstream in the public eye. At a recent event the subject of Microsoft Vista was brought up. These are not “technically inclined” individuals; however they ALL had nothing good to say about Vista. Many said that they would buy a Mac. Some said “a Mac is hard to use” (did not get that one). However at the price, they could probably purchase 2-4 basic low-end PCs, with Microsoft XP. Only a few knew about Linux, however they said that “it was for nerds and programmers”. Well at least they knew something about it! A little education brought them up to speed, however more work needs to be done. While HP, Acer and others are contemplating Linux ventures, Dell has an opportunity, with its marketing knowhow, to boost the general profile of Linux. I hope Dell jumps on the opportunity, which should help to change the technical landscape for years to come.

 

Andy MJ
a.k.a “The GTA Patriot”
Toronto, Ontario