Tag Archives: LinkedIn

The Usefulness of Facebook in Evolution or is it just Useful?


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I am a user of Facebook, but not a real fan. By stating this some may feel it’s pointless to read on. Well let me confess, I have tried to understand our global fascination with Facebook. Why is it so popular? What makes it different than any other platform? Is it just another passing fad or the next MySpace? No, what Facebook represents is the nature of the Internet and technology. We all remember AOL. Did you get one of those CD’s in the mail? Do you know what mail is? Or what a pen is? Do you remember Compuserve? How about the Apple Newton? Sega? Atari? Napster? Netscape? Novell? Palm? A library? Alright, libraries are not dead yet, thankfully. I could go on, but can you see a pattern? All were powerful and amazing, during there time. They pushed limits and moved us forward into a new space. But alas, all good things must come to an end, right?

The virtual space, we call the Internet, is the new world. It’s fluid, dynamic and ever changing; never standing still to allow us to even truly understand what it is. Technology is constantly moving forward, dragging us along with it. We have to evolve. Every 6-8 months there is a new device or new idea for us to master. As we evolve some technologies get left behind. But what about Facebook? Where does it fit in? How is it useful?

I am mesmerised at the things people make public. How we broadcast our addictions and lower our language. Some swear and others do some remarkably strange things. It’s fascinating to see the things we dare not do in public are available online. What is Facebook? It’s that other world, within the world of the Internet. The one that allows us to broadcast who we are, until its dead and gone. We tell all, we connect with others. The odd people are now the ones who are not on Facebook. So is it useful? Of course it is. The question is useful to who? Useful to our species? Is Facebook just a part of the whole? I can’t wait for Google Glasses to take off. I am looking forward to the day when our evolutionary path makes us Betazoids. A marketers dream! But I digress. We we’re talking about Facebook, right?

By: @iammannyj

Google’s OpenSocial: What it means


Google’s open social networking platform play is the buzz of the blogosphere tonight. Indeed, it is called OpenSocial in that the set of APIs allows developers to create applications that work on any social network that joins Google’s open party. So far, besides Google’s Orkut social net, LinkedIn, hi5, XING, Friendster, Plaxo and Ning have joined the party.

Oracle and salesforce.com are also supporting Google’s OpenSocial efforts, which indicates that they have plans to add social networking elements to their application platforms. OpenSocial will officially launch on Thursday.

Plaxo emailed a statement about OpenSocial this evening, getting ahead of the stampede:

“Dynamic profiles redefine what users should expect in terms of how they can represent themselves in a social or business network,” said Todd Masonis, Co-Founder and VP of Products for Plaxo. “We believe that users should have full control over what they share with whom – and that the catalog of widgets that they can choose from should be as open and diverse as the web itself. We are excited to support in dynamic profiles any application written to Google’s just–launched OpenSocial APIs. ”

According to TechCrunch, which first reported on Google’s larger social networking ambitions, OpenSocial consists of APIs for profile information, friend information (social graph) and activities, such as a news feed. OpenSocial users Javascript and HTML rather than a markup language as Facebook does.

This comes on the heels of the Facebook’s dynamic growth based on opening its social graph to developers and Microsoft’s $240 million investment for 1.6 percent of the company. However, unlike Google, Facebook doesn’t open its APIs to support other social networks. The other social networking giant, MySpace, is also planning to open its platform to developers.

This openness is part of what Vic Gundotra, Google’s head of developer programs, meant when he said last week, “In the next year we will make a series of announcements and spend hundreds of millions on innovations and giving them away as open source.”

He explained the newfound openness as more than altruism: “It also makes good economic sense. The more applications, the more usage. More users means more searches. And, more searches means more revenue for Google. The goal is to grow the overall market, not just to increase market share.”

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