A couple of weeks ago, City State posted a comparison of the TTC’s logo with transit logos from other cities around the world. The conclusion: the TTC’s art deco identifier, while distinctive, lacks simplicity and ease of recognition. Meanwhile, in an unrelated yet completely related development, Metrolinx—the regional transportation body that is poised to take over the GO system and implement road tolls and parking taxes everywhere and will soon run our frickin’ lives—recently unveiled a new logo of its own. As it happens, the new Metrolinx logo is everything the TTC’s is not. More conspiracy theorizing after the jump.
The new Metrolinx logo, so far as I can tell, appears nowhere on the organization’s Web site. I discovered it in an e-mail the organization sent me just this week, inviting me to a transit conference. It immediately struck me as an excellent candidate for membership in the International Brotherhood of Transit Logos: simple, stylish, uncluttered, and starring the letter M, used globally to signify transit. Take one look at that encircled-M design and try to convince City State that it’s not perfect for marking the entry points to such transit hubs as train stations, bus terminals and, oh I don’t know, maybe subway stations?!