Category Archives: Adobe

How Apple is killing Adobe Flash and remaking the web in Steve Jobs image


Steve Jobs while presenting the iPad in San Fr...

Steve Jobs while presenting the iPad in San Francisco 27th January 2010 (Photo credit: Wikipedia)

Apple’s iPad could make it the king of old media, arbiter of taste and technology alike. So magazines and newspapers have begun a series of countermoves that could turn the quietest dogfight in media into the most vicious.

In one sense, the iPad‘s January unveiling was a nerd climax, a landmark for obsessive gadget freaks. But in another it was one in a series of Apple chess movies that will determine how much influence the company wields over the future of magazines and newspapers. If the tablet device and Apple’s associated online shops become popular enough, the company could have a chokehold over publishing technology and content itself. It could become as central to the future of print media as it has become to the future of music, where Apple’s iTunes Store dominates online sales. And it could use that position to promote its preferred technologies over those of rivals, most notably Adobe’s Flash animation software, now ubiquitous on websites.

But Apple is but one player in this game; old media are making moves of their own. Apple’s refusal to work with Adobe, whose software is central to most art departments, makes publishers uneasy.

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Adobe plots its path on the Web


Adobe makes the bulk of its money from packaged software in its Creative Suite, which includes Photoshop, Illustrator and other creative design tools. As it looks ahead, Adobe is trying to diversify into online services for consumers and businesses. And it would like to keep its audience of Web developers and designers loyal and not lose them to Microsoft, which is increasingly competing with Adobe.

That’s where Adobe’s Platform group comes in. It designs the plumbing that will allow Adobe product groups to offer online services and other companies to write cutting-edge applications.

For Web developers, it has made more sophisticated tooling with Flex. More significant is the Adobe Integrated Runtime (AIR), cross-platform software that enables Web applications to run on a desktop.

During the company’s Max 2007 conference, Lynch, who came to Adobe through its acquisition of Macromedia in 2005, spoke to CNET News.com about Adobe’s strategy and its big bet on the Web.

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