Is it too late for RIM?


English: Screenshot from the upcoming Bold 990...

English: Screenshot from the upcoming Bold 9900 / 9930 (Photo credit: Wikipedia)

RIM seems to be broken and customers in North America are leaving Blackberry for Google Android and Apple iPhones. There Playbook, albeit a great device, seems to be lost in a sea of tablets and obscurity. So what is RIM to do now? It seems that they are taking their time. Moving slowly towards a goal. BB10 will be a great OS and will provide Blackberry users with the update they need, however it seems that RIM is in slow motion; in an industry moving at lightning speed. We have already heard word that the first BB10 phone will not come with their signature keyboard, which some feel is suicide; a keyboard version not coming until 2013. We still don’t even have a release date. We want the best for RIM and they have a network, with software services, that other players covet. The only positive note is for RIM is the move by Microsoft to produce their own device; upsetting their OEM manufacturers. Google buying Motorola and potentially going it alone; now releasing updates about their Nexus 7. The question, is it too little too late for RIM?

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