Adobe makes the bulk of its money from packaged software in its Creative Suite, which includes Photoshop, Illustrator and other creative design tools. As it looks ahead, Adobe is trying to diversify into online services for consumers and businesses. And it would like to keep its audience of Web developers and designers loyal and not lose them to Microsoft, which is increasingly competing with Adobe.
That’s where Adobe’s Platform group comes in. It designs the plumbing that will allow Adobe product groups to offer online services and other companies to write cutting-edge applications.
For Web developers, it has made more sophisticated tooling with Flex. More significant is the Adobe Integrated Runtime (AIR), cross-platform software that enables Web applications to run on a desktop.
During the company’s Max 2007 conference, Lynch, who came to Adobe through its acquisition of Macromedia in 2005, spoke to CNET News.com about Adobe’s strategy and its big bet on the Web.